I Heard It From The PR Girl


Week 6: What makes a story newsworthy?

Posted in Topic of the Week by laurynwilliams on February 17, 2010

The first that that makes a story newsworthy is the fact that it is current. Old news is not news. It is better to get as much information on an event or speaker before the actual date of the event or appearance so that you can have a news article published the day of or immediately after the occurrence.

Unusualness, also, provides for a good news story. If a young boy learns to read, that is no big deal because it happens everyday, but say if a dog were to learn to read that would be newsworthy.

Disasters and accidents are always in the news. People like to read about it because it is exciting. They also play a role in being unusual just because accidents do not happen all the time. Even stories about conflict and violence are newsworthy for the same reasons. It may be depressing on a certain scale, but most people find it intriguing to read about.

Stories written from a local angle are always more newsworthy than on a national scale. It gives the story a personal feel and makes the reader more interested in what it is about.

Celebrity stories are newsworthy, because we love to hear about the gossip of Hollywood, usually we are glad it isn’t us, but none the less, it is fun to read about them. Not only do readers enjoy a story about a movie start, but also any human interest story. 

Lastly, anything that has a great significance to a large number people will get published. Anything that the people want to know about is newsworthy. This is may be anything from local politics to national politics, or the Emmy Awards to a local pageant.

My PR writing class has a text book that covers most of this information in chapter 4. See  Public Relations Writing and Media Techniques (6th Ed.)

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